Moving along in our journey to help you write the content/script for your company video ...
What
problems do people have without your service or your solutions? What is their pain?
For example, if
you own an air duct cleaning company (and your service is cleaning air ducts), what might be your potential
customer’s pain?
Their pain, likely, is a dusty house or allergies or allergies of a family member.
Addressing
their pain in your video advertising / video commercial will ensure they see and feel a need for your services.
