Why?

In the next step of your video advertisement planning ... think about this question:

Why would someone NOT want to buy your product or service?

This step is as important as why they would want to buy your product or service.

Come up with at least 1 valid reason why a person might not want to buy from you:

1. Too expensive
2. Too much planning
3. Don't understand what you do

Then explain in more detail (at least 4 sentences).