Why?

In the next step of your video advertisement planning ... think about this question:

Why would someone NOT want to buy your product or service?

This step is as important as why they would want to buy your product or service.

Come up with at least 1 valid reason why a person might not want to buy from you:

1. Too expensive
2. Too much planning
3. Don't understand what you do

Then explain in more detail (at least 4 sentences).

Pain ...
Moving along in our journey to help you write the content/script for your company video ...

What problems do people have without your service or your solutions? What is their pain?

For example, if you own an air duct cleaning company (and your service is cleaning air ducts), what might be your potential customer’s pain?

Their pain, likely, is a dusty house or allergies or allergies of a family member.

Addressing their pain in your video advertising / video commercial will ensure they see and feel a need for your services.

Ignorance or Direct Competition

Think about your competition ... is your competition ignorance or direct?

If my service or product is something no one knows about, then I have the challenge of educating them about my brand and my service/product ... and that can be a challenge! They are ignorant!

If my service or product is something everyone knows about, then my competition is direct. So I have to sell them on what makes me special along with possibly educating them. They are definitely not ignorant!

The two are very different. It's important we address this question in your video advertising project!

Competition

Have you conducted research on your competition? How much do you really know about them? Check the internet, make some phone calls, ask around! An important component of your marketing plan should revolve around your competition.

So your homework for this post is to describe your competition.

There is more to come on competition in the next few posts ... so get to know all about your competitors!

What Makes You Special?

Because company videos, commercials, and online advertising are easy ways to get people to listen to and understand your message, it’s important that you are clear on exactly what your message is and what makes your company or service special.

So your homework is to answer this question:

What makes your company or service unique, valuable, or special?

Try to answer this question in 2 or 3 sentences ... it may take some work and thoughtful consideration. It's important to be concise and clear in this statement!

Video Advertising Stats ... Interesting

I just read these stats re: online video advertising. Another good reason you might want to have the tools to create your own video!

Social Video Stats from 2009 to 2011:

—In 2011, more than 40 campaigns generated 10 million views, up from 33 in 2010 and 16 in 2009.

—More than 500 campaigns topped 1 million views in 2011, up from 360+ in 2010. In 2009, only 154 campaigns saw 1 million views.

—The average social video campaign generated 765,000 views in 2011, up from 460,000 in 2009.

—In 2011, the average brand generated more than 1.2 million views. In 2009, that figure was 720,000 views.

A Company Commercial or Video … Essentially it’s Online Advertising!

So who needs it and you may think, “Where would I put it?”

 

If you use or have any of the following venues, locations, or social media outlets, then online advertising could be useful for you.

• Email
• Website
• Sales Calls
• Laptop Demos
• Social Media
• Video Sites / YouTube
• Google Pages
• Training / Education
• Trade Shows
• Press Releases
• Kiosks / Monitors

During the next few posts, I will help you assemble the components for your own 30-60 second company video for your own online advertising.

 

Overall, the six steps are as follows:

1. Assemble the “content” …
2. Collect the images/pictures you already have or assemble a list of those images needed.
3. Write your script.
4. Create a voice over file or hire someone to create your voice over file.
5. Marry / seam together your voice over file to your images.
6. You’re ready to create your video or hire someone to create your video.

I will give you some easy homework questions or tasks. When all homework is complete, you will be ready to create your video!

 

So today’s homework is to answer 2 questions:

1. Who is your intended audience? 
2. What do you do? How does it work?

To be continued ...

Celebrating Personal Treasures ... when being original matters!