Think about your competition ... is your competition ignorance or direct?
If my service or product is something no one knows about, then I have the challenge of educating them about my brand and my service/product ... and that can be a challenge! They are ignorant!
If my service or product is something everyone knows about, then my competition is direct. So I have to sell them on what makes me special along with possibly educating them. They are definitely not ignorant!
The two are very different. It's important we address this question in your video advertising project!
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