I just read these stats re: online video advertising. Another good reason you might want to have the tools to create your own video!
Social Video Stats from 2009 to 2011:
—In 2011, more than 40 campaigns generated 10 million views, up from 33 in 2010 and 16 in 2009.
—More than 500 campaigns topped 1 million views in 2011, up from 360+ in 2010. In 2009, only 154 campaigns saw 1 million views.
—The average social video campaign generated 765,000 views in 2011, up from 460,000 in 2009.
—In 2011, the average brand generated more than 1.2 million views. In 2009, that figure was 720,000 views.
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