Because company videos, commercials, and online advertising are easy ways to get people to listen to and understand your message, it’s important that you are clear on exactly what your message is and what makes your company or service special.
So your homework is to answer this question:
What makes your company or service unique, valuable, or special?
Try to answer this question in 2 or 3 sentences ... it may take some work and thoughtful consideration. It's important to be concise and clear in this statement!
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